PPC & Retail Media Resources
Guides, playbooks, and frameworks to help you run better paid channels and move faster.
Get the PPC Audit Checklist
The exact checklist we use to audit Google Ads, Amazon Ads, and Walmart Connect accounts. Perfect for doing a quick self-assessment or preparing for an audit.
- ✓ Google Ads audit framework (50+ items)
- ✓ Amazon Ads optimization checklist
- ✓ Walmart Connect setup guide
- ✓ KPI definitions and tracking setup
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Latest Articles & Guides
The Complete Google Ads Account Structure Guide
Your account structure is the foundation for everything. Here's how to set it up for scaling.
15 min read
Read article →Amazon Ads Strategy for Third-Party Sellers: 2024 Edition
Updated strategies for profitability on Amazon Ads with new features and bid automation.
12 min read
Read article →Setting Up KPIs That Actually Drive Decisions
Stop tracking vanity metrics. Learn how to define KPIs that matter for your business.
10 min read
Read article →Walmart Connect 101: Getting Started on the Platform
New to Walmart advertising? Here's the complete beginner's guide to getting results.
13 min read
Read article →The Weekly Optimization Playbook
A repeatable framework for running successful paid campaigns. What to check each week and why.
14 min read
Read article →Debugging Google Ads Performance: A Systematic Approach
Your Google Ads account is underperforming. Here's the diagnostic framework we use to find the problem.
11 min read
Read article →More articles coming soon.
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