About Eighty Twenty Digital
A one-person consultancy obsessed with systems, clarity, and measurable outcomes in performance marketing.
How We Got Here
Over 10+ years running paid channels for DTC brands, I've seen the same pattern repeat: founders and growth teams know they need to improve their paid ads, but they lack a clear strategy, repeatable systems, or senior-level guidance.
Most agencies promise growth but deliver complexity. Freelancers and juniors execute well on tactics but miss strategy. Founders end up doing the work themselves, burning out in the process.
I started Eighty Twenty Digital to fix this gap. I work with founders and lean growth teams who want:
- • A senior operator who understands their business
- • Clear systems and repeatable processes
- • Honest, measurable outcomes—not promises
Everything we do is built on systems. Weekly pacing. Monthly decision-making. Clear change logs. Measurable KPIs. No guessing.
Founder portrait area
Our Values
Systems-First
We believe in repeatable, documented processes. No freelance heroics. No firefighting. Every week follows the same rhythm. Every decision is informed by the same framework.
Clarity
You should understand what's happening in your accounts and why. No jargon. No buzzwords. Recommendations are backed by data and explained clearly.
Accountability
We track everything. Change logs. KPI dashboards. Monthly reports. You'll see exactly what changed, why it changed, and what the impact was.
Expertise
Google Ads
Account structure, campaign setup, targeting strategy, bid optimization, creative testing, and scaling.
10+ years
Amazon Ads
Sponsored Products, Sponsored Brands, Display ads, bid strategy, and profitability optimization for sellers.
7+ years
Walmart Connect
Strategy development, campaign setup, optimization, and scaling for marketplace sellers.
5+ years
What We Don't Do
We don't guarantee results
Performance marketing depends on many factors outside our control. We guarantee clear recommendations, strong execution, and detailed tracking. Results depend on your market, product, and execution.
We don't do full-time on-staff roles
We work in engagements: audits, sprints, training, or monthly advisory. We help you build capability in-house or hand off to your team.
We don't do SEO, social, or branding
We specialize in paid channels: Google Ads, Amazon Ads, and Walmart Connect. If you need help with other channels, we'll recommend a partner.
We don't take commission-based deals
We charge fixed fees. This keeps our incentives aligned with yours: deliver results in the time promised, not drag things out for commission.
Ready to work together?
Let's start with a conversation. No pressure, no sales pitch—just a genuine discussion about your business and goals.