About Eighty Twenty Digital
Meet the operator
Senior PPC judgment for founders and lean growth teams who want clarity, not complexity.
I'm Jack — a performance marketer with 8+ years of experience helping brands grow through paid media, improve PPC performance, and scale profitably.
Connect with Jack on LinkedIn →
8+ Years
PPC experience
Google Ads +
Walmart Connect
Audits &
Guided implementation
Founder
friendly, operator-led
Operator experience from in-house, agency, and marketplace-side roles
I've built and scaled performance programs across leading brands, agencies, and retail media platforms.
Past Operator Experience
Platform Expertise
Why I built this
Too much data
Dashboards are full, but it's still hard to know what actually moves the needle.
Too much automation
Campaigns run on autopilot — often at the expense of profit and growth.
Unclear priorities
Founders and lean teams need a clear plan, not more noise or busywork.
My 80/20 PPC Operating System
A simple way to diagnose what matters, prioritize the highest-impact fixes, and implement with clarity.
Diagnose
Audit the account, tracking, and performance to find what matters.
Prioritize
Focus on the 20% of levers that drive 80% of the impact for your business.
Implement
Execute high-impact changes, measure results, and continuously improve.
Common problems I help founders diagnose
Conversion tracking
Incomplete or inaccurate data hurts decisions.
Wasted spend
Spend is wasted on low-intent or low-margin areas.
Automation oversight
Smart bidding without strategy leads to drift.
AI recommendations
Not all suggestions move the needle — I filter the noise.
Account structure
Disorganized accounts limit performance.
PPC workflows
Inefficient processes slow growth and waste time.
What people say about working with Jack
[PLACEHOLDER AT THE MOMENT] Testimonials from founders, operators, and marketing teams I've supported across PPC, retail media, and growth work.
"Jack helped us cut through the noise and understand which PPC issues actually mattered first."
[Founder Name]
Founder
Ready to make your PPC easier to understand?
Let's find the highest-impact opportunities in your account.