Walmart Ads Services
Walmart Ads Management for Marketplace Sellers
Senior, operator-led support to set up and manage Walmart Connect campaigns across Sponsored Products, Sponsored Brands, and Sponsored Videos.
Built for founders and lean e-commerce teams that want less wasted spend, clearer priorities, and a more repeatable way to manage Walmart Ads.
Focused support. Clear deliverables. Direct access to a Walmart Ads expert.
Former Walmart Connect Search Performance Manager
10+ Years in PPC and Retail Media
Sponsored Product + Sponsored Video
Founder-Led, Senior Support
Active Campaigns, Unclear Returns
Even when Walmart campaigns are live, spend can drift into the wrong items, keywords, and budgets without a clear optimization system.
Unclear Account Structure
Difficult to see what is working when campaigns overlap, priorities are unclear, and reporting is scattered.
Item and Keyword Gaps
Priority products are missing relevant keyword coverage.
Budget Going to the Wrong Places
Spend can shift toward lower-priority items or weaker terms while better opportunities do not get enough support.
Reporting Without Direction
Reports explain what happened, but your team still does not know what deserves attention next.
What We Optimize
The goal is not to create more account activity. It is to identify the 20% of changes most likely to improve clarity, efficiency, and growth.
Sponsored Search Management
Account Audits and Optimization
Item and Keyword Coverage
Bid and Budget Optimization
Search-Term Analysis
Reporting and Weekly Optimization
Recommendations consider item-level performance, retail readiness, inventory, business priorities, and profitability, not ROAS in isolation.
Choose Your Starting Point
No need to commit to a large retainer before understanding what the account needs.
Walmart Ads Audit + Roadmap
A structured review of your account, campaign setup, item and keyword coverage, search terms, bids, budgets, and performance.
You receive:
- Prioritized findings
- Waste and opportunity analysis
- Recommended account changes
- 30/60/90-day action plan
- Walkthrough recording and live Q&A
Implementation Sprint
A focused two-week engagement to turn the highest-priority recommendations into action.
Depending on scope, this may include:
- Campaign builds
- Account restructuring
- Keyword and targeting updates
- Bid and budget changes
- Search-term cleanup
- Change documentation and team handoff
Ongoing Optimization and Advisory
Continued senior guidance after the audit or sprint, including performance reviews, testing priorities, budget guidance, reporting, and weekly optimization planning.
Not sure where to start? Book a Free Fit Check
View Packages & PricingPlatform-Side Walmart Connect Knowledge
Before founding Eighty Twenty Digital, Jack led search performance at Walmart Connect, helping advertisers get more from Sponsored Products, Sponsored Brands, and Sponsored Videos.
That experience gives him a practical understanding of what drives performance, from campaign structure and item coverage to bidding, budgets, measurement, and business reviews.
When you work with Eighty Twenty Digital, you work directly with Jack. You'll get clear recommendations, focused guidance, and practical next steps your team can put into action.
What This Means for Your Team
- • Direct access to senior Walmart Ads experience
- • An understanding of advertiser, agency, and platform perspectives
- • Recommendations explained in practical business language
- • A focused process without unnecessary agency layers
Built For Sellers and Lean Teams
This service is a strong fit if:
- • You are a Walmart Marketplace seller or 3rd party supplier using Walmart Connect
- • You are preparing to launch Sponsored Search campaigns
- • Your campaign is active, but you are unsure whether the strategy is working or how to optimize it, even with AI support
- • Your internal team needs a second opinion or additional expertise
- • You need implementation help
- • You want a documented process or guidance your team can continue using
Scope Note: The focus is Walmart paid advertising. Full catalog operations, Walmart Fulfillment Services, organic listing management, and general marketplace administration would require a separate scope or provider.
Common Questions
Do you manage Walmart Connect campaigns directly?
Yes. Hands-on campaign builds and restructuring can be included in an Implementation Sprint or custom ongoing engagement. Audits and advisory are also available for teams that prefer to make changes internally.
Do I need to use all three Sponsored Search formats?
No. The right mix of Sponsored Products, Sponsored Brands, and Sponsored Videos depends on your eligibility, catalog, creative assets, objectives, and current account maturity.
Can you help if we have not launched Walmart Ads yet?
Yes. The engagement can begin with a launch-readiness review, account structure, item priorities, keyword planning, budgets, and an initial campaign roadmap.
What do you need for the Free Fit Check?
You only need to share your current situation, approximate advertising spend, business goals, and biggest Walmart Ads question. Account access is not required before the initial conversation.
Is Eighty Twenty Digital affiliated with Walmart?
No. Eighty Twenty Digital is an independent consultancy. Jack's background includes former platform-side experience at Walmart Connect.
Get More From Your Walmart Ads Today
Start with a free 15-minute Fit Check. We will discuss your current setup, business goals, and biggest challenges.