Walmart Connect is growing fast. If you’re selling on Walmart or reaching their shoppers, this guide will get you started.
What is Walmart Connect?
Walmart Connect is Walmart’s advertising platform that lets you:
- Target Walmart shoppers across their ecosystem
- Reach audiences inside and outside Walmart.com
- Use first-party data from their massive shopper base
- Build brand awareness and drive sales
Getting Started
- Access: Apply through your Walmart seller account or advertising dashboard
- Account Setup: Create your first campaign (Sponsored Products is the easiest to start)
- Budget: Start small and test ($500-$1,000 per month is good for testing)
- Keywords: Research keywords using Walmart’s search insights
Campaign Types
- Sponsored Products: Pay per click, appear in search results
- Brand Ads: Promote your brand and multiple products
- Display Ads: Reach shoppers across Walmart’s network
Best Practices for Success
- Keyword Research: Use Walmart’s keyword tool, not just Google
- Bid Strategy: Start with manual bidding to learn the platform
- Testing: Test different keywords, bids, and product groupings
- Analytics: Monitor performance daily at first
- Optimization: Adjust bids based on ACoS and conversion rate
Common Beginner Mistakes
- Setting bids too high and burning through budget
- Not using negative keywords
- Copying Google Ads strategy without adjusting for Walmart shoppers
- Not tracking conversions properly
Start with a small budget, test, learn, then scale what works.